WiFi in Hotels

Hotels play a huge part in the UK’s booming hospitality industry, with PwC claiming there are more than 600,000 rooms available across the country.

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Emily Almond

Data also shows that as the wider economy grows, so too do occupancy rates. In order to keep booking rates up, hotel companies must create a comfortable, convenient and safe experience for guests. To this end, the provision of WiFi is crucial.

WiFi is essential

Connectivity is no longer a luxury; your guests expect to find it immediately, whether they’re in the lobby, in their rooms or anywhere else on the premises. One study found that free WiFi comes ahead of breakfast in the importance stakes for most people, while half of all business travellers say it influences their choice of hotel.

With review sites and social media used so freely by today’s consumers, it doesn’t take long for word to spread on whether or not a hotel offers WiFi. By not having it available, you risk losing business quickly to other chains and independent providers.

Connectivity isn’t just for guests

Managing a hotel is a colossal task, especially when there are in excess of 100 rooms to service and an even greater number of guests to keep happy. What’s more, all of this happens seven days a week, 365 days a year. Ironically, it’s an industry that never sleeps.

However, technology has revolutionised the way in which staff keep everything running smoothly, and connectivity is very much the enabler. It powers the self-service check-in screens that free up employees to help guests with queries, and gives housekeeping teams the ability to report breakages immediately.

In-room entertainment systems can also be enhanced by WiFi. Instead of relying on outdated pay-per-view systems, many hotels offer guests the chance to stream content directly through their TVs, or from personal smartphones over a wireless connection to the larger screen.

Data-driven decisions

Every WiFi connection in your hotel, whether it’s servicing guests in their rooms or helping staff in the lobby, collects data whenever it’s activated. This information can then be used to help you, the hotel operator, make better decisions about the running of your business.

From a breakdown of the types of devices used to connect, for example, you may be able to see that most of your guests own iPhones. You could then make the appropriate charging facilities available in each room.

Behind the scenes, it’s possible to see real-time reports on the requests made by housekeeping teams. It may be that one type of lightbulb is more prone to blowing, or that demand for extra towels increases at certain times of the year. The quicker these trends can be highlighted, the sooner you’re able to act in a way that either cuts costs or improves the guest experience; both are key objectives.

Virgin WiFi: the expert in hotel WiFi

Installing WiFi in your hotel takes a little more time than setting up a router in the lobby and providing your guests with the login details, especially if you’re to deliver the levels of service people expect. Meeting the speed and reliability needs of such a large group of people is a big operation that requires a unique set of specialist skills and experience. That’s where we come in.

Virgin WiFi has long been the trusted WiFi and communications partner of so many major organisations inside and outside the hospitality sector. In the hotel world, we work closely with some of the biggest chains, including Premier Inn and Travelodge, to deliver both corporate and pubic WiFi solutions that keep customers connected and operations running smoothly. Our WiFi serves over 100,000 bedrooms in the UK.

What’s more, the WiFi solutions we provide are brand-agnostic, which means the landing pages your guests see are consistent with your own branding – not ours and not advertisers’. Should there be any queries or issues, we still take full responsibility. Our team of specialists is on hand 24 hours a day to offer advice and guidance whenever necessary, to you or the end-user.

We’ve held ongoing contracts with the UK’s biggest hotel chains for more than a decade, and continue to deliver the solutions that keep great reviews and bookings flooding in.

To find out more about how we can help you, get in touch and talk to one of our experts today.